Share a bear this year to children in need

By Virgilio Sar. Maganes

SM City Rosales and SM City Urdaneta Central are calling all kind-hearted individuals and mall goers to share their blessings this Christmas season through the SM Bears of Joy- an annual charity project of SM Cares, SM Supermalls, and Toy Kingdom.

For only P200, a customer can buy a pair of toy bears,  one of which goes to the customer and the other is left for donation. The customers write down their names on the card attached to the bear, to make the donation more personal and heartwarming.

They will also write their names on the donors’ wall in the mall so that the donors are publicly acknowledged.

Selling is done across selected SM establishments.

This is the 8th year of having the SM Bears of Joy, and more than 60,000 children were already shared with joy every Christmas season.

All collected toy bears will be donated to SM Prime’s chosen beneficiaries, in the communities where SM Malls are present. The beneficiaries are from public orphanages, child community centers or related non-government organizations.

Booths are located at the Mall Atrium of SM City Rosales and at the Ground Level of SM City Urdaneta Central.