SM City Urdaneta Central opens

May 6, 2018 at 8:53 pm Leave a comment


By Virgilio Sar. Maganes

URDANETA CITY- SM City Urdaneta Central, SM Prime Holding’s 69th mall, opens its doors to shoppers and mall goers last May 4.  It is the second SM Super Mall  to open in Pangasinan after SM City Rosales.

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SM City Urdaneta Central, the 69th SM Mall in the Philippines and
the second in Pangasinan, recently opened its doors to the public. Shown during the ribbon cutting ceremony are Urdaneta City Mayor Amado Perez (3rd from left) Vice Mayor Julio Parayno III (4th from right) and City Councilor Maria Teresa Socorro-Naguiat (3rd from right) together with SM Prime Holdings President Jeffrey Lim (second from left), SM Markets Vice Chairman Herbert T. Sy (2nd from right), SM’s COO Steven Tan (right), SCMC president Annie Garcia (left) Mrs. Felicidad T. Sy (center) and Most Reverend Bishop Jacinto Jose (4th from left)

 Prior to its formal opening to shoppers, a mass, which was celebrated by Most Reverend Bishop Jacinto Jose, and ceremonial ribbon cutting were held in the afternoon on May 3.

The ceremonial cutting of ribbon was led by City Mayor Amadeo Gregorio “Bobom” Perez IV together with Vice Mayor Julio Parayno III and Councilor Teresa Socorro Perez-Naguiat. They were joined by SM Prime Holdings’ President Jeffrey Lim, SM Markets Vice Chairman Herbert T. Sy, SM Chief Operating Officer Steven Tan, SCMC President Annie Garcia, and Mrs. Felicidad T. Sy.

 Former 5th District Rep. and former City Mayor Amadeo Perez Jr.also graced the  event.
Located on the central part of eastern Pangasinan, the city is regarded as the transport hub of the province. It is traversed by the MacArthur Highway, TPLEX, the Dagupan-Urdaneta Road, and the Urdaneta-Asingan Road leading to Nueva Vizcaya.  Because of its strategic location, it is also known as the trading hub of Pangasinan, with its Bagsakan or trading post of fruits and vegetables in front of the Catholic Cathedral.

This city is considered as the premiere city in Region I, and is among the region’s cleanest, greenest, and most livable cities.  It also houses the Sanctuary IT Building, the only Philippine Economic Zone Authority (PEZA) proclaimed IT Building in Pangasinan and home to numerous businesses, colleges and universities.

Located on a 42,745 square meters site in MacArthur Highway, the mall will serve residents of the city, as well as the nearby towns of Binalonan, Villasis, Asingan, and Sta. Barbara.

With two -level building sprawled on 38,808 square meters in its gross floor area, SM City Urdaneta Central will bring new life to the area with its modern design, and exciting shopping, dining, and entertainment offerings.

The mall’s facade is bold and colorful, and designed to create an abstracted triangular pixilation that would translate the length of the building.  The palette highlights shades of blue with a punch of crisp white to signify the main entrance.  The massing paired with vibrant colors makes this mall memorable for returning visitors.

SM City Urdaneta Central’s interiors are organized around a simple, yet efficient plan that allows clear-line-of-site to all shops at each level.  A central statement staircase along with a glass elevator, act as visual focal points that intersect with the atrium space.

A contrasting blue band located at the atrium openings helps draw visitor’s eyes back to the central staircase.  A second phase with additional retail stalls is being planned to expand the vertical presence of the center, further developing the project into a unique urban setting that will link in to the surrounding city fabric.

The SM Store and SM Supermarket are the mall’s major anchors along with SM mainstays like SM Appliance Center, Surplus, Our Home, Watsons, Miniso, Crocs, and The Body Shop. It also has fashion boutiques, shoe stores, sports stores, jewelry stores, bookstores, eyewear stores. A Cyberzone features the latest IT and electronic goods.

Eating out options include popular local and international fast food chains, coffee shops like Starbucks, bakeries like Breadtalk , and specialty restaurants like Bonchon and Cabalen.
The mall also has banks, wellness areas, and amusement centers to serve customers of all ages. For additional customer convenience, it has 706 parking slots.

SM City Urdaneta Central’s Design team includes DSGN Associates, Design Architect; Casas + Architects, Architect on Record; SMEDD Corporation, Project Manager; Prompt Managers, Construction Manager, and Don Lee Builders, General Contractor.

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Entry filed under: News.

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