Archive for October 9, 2017

Traditional media industry embrace digital technology

By Yolanda Sotelo

BAGUIO CITY – The traditional media industry has embraced and adapted the digital technology but has not left behind their established platforms, creating what they call a “media ecosystem” that connects to a larger audience.

The media ecosystem includes radio, tv, online newspapers, social networks and other means that are used to provide information and push products through advertisements.

During the Media Congress held here on September 6-9, traditional media players denied the demise of the platforms, although they all agreed that digital technology has pushed them to embrace the “new media” so as to not be left behind.

The print industry, challenged by the technology, is trying to  redefine its role  in an increasingly digital world, said Barbie Atienza, president of the United Print Media Group.

“Locally, we have seen how print media try to adapt and evolve by keeping in steps to changes brought by digital era. It is a natural progression that all in the industry must all embrace so as to not be left behind,” he said.

Atienza said t was true that the traditional media is facing struggles, but is not about to die yet.

“In fact we are serving more than ever. The mindset of the publishers is to create more engaging contents and at the same time, redefine (our roles). The publishers have been actively catching the attention of a new generation of (new readers) based on how they consume media,” he said.

But catching new consumers does not mean leaving out old readers “as we are serving them  evenmore.”

Print media is focusing on the rich and underserved market – the midlifers who usually have the time to read and the money to spend.

Television has likewise adapted the new digital technology to push information and gain viewership, said Chot Reyes, chief executive officer of TV5.

He admitted that the rise of digital age drastically changed how people  consume media contents, “and no other industry is affected  more than our industry which is free tv.”

This is because “given the nature of the medium, the currency of tv is ‘appointment viewing’” as opposed to the currency of the digital era which is “live viewing.”

“As a network, the challenge now is to adapt to the digital world and TV5’s strategy is to deliver the right content to the right audience on the right platform at the right time,” Reyes said..

TV5, which Reyes described as “undisputed number 3 network in the country,”  floats above the water through sports programs, “the last bastion of appointment viewing,” specifically the PBA games shown from Thursdays to Sundays.

But it is not only PBA that has proven strong on appointment viewing, but also other sports like boxing, martial arts and others.

The sports fans rely on numerous platforms to satisfy their fandom, and TV5 has built its own ecosytem around tv to provide social, editorial and media contents designed to enhance the viewing experience.

“Every piece of content initiated on ground and on air and is amplified online and on social. This to to ensure that the audience and brand benefits from well orchestrated 360 degree visibility system,” Reyes said.

Radio seemed to have benefitted most from the digital technology.

Vince Jaen, director of the Talent Management Group of Manila Broadcast Company, said when he was a disc jockey, the only engagement of the dj to the listeners is through one telephone.

“The phone rings, you answer. You put down the phone and wait for the next call,” he said.

But these days, djs have several monitors in front of them and they engage in several platforms at the same time, he said, showing a dj with eight screens in front of her which she uses to engage her audience.

The programs are also broadcast live and can be watched through and app, or even facebook.

Also before, when djs signed off, “it meant we are gone, its goodbye and there are no more engagements with the listeners until the next day.”

Now, djs party after signing off and engage their audience 24/7.

“But one thing remains constant, and that is the audience. We always had a big audience and is growing because radio has evolved into something exciting. In fact, today, we are not just broadcasters anymore, but influencers,” he said.

Jaen gave as example broadcaster Lloyd Cadena, who has 4.5 million followers on social media, as one of “influencers who are different from usual digital media influencers because they have radio programs  and they can ask their audiences to consume their contents,” he said.


October 9, 2017 at 4:52 pm Leave a comment

PDEA, PPPO declare Natividad town drug-cleared

 By Virgilio Sar. Maganes

NATIVIDAD- This agricultural town in the 6th District of the province was declared drug-clear after it has complied with all the requirements imposed by the Regional and Provincial Oversight Committee.

The other drug-cleared local government units  in Pangasinan are Alaminos City, Agno, Bani, Dasol and San Nicolas.

The official declaration was done in a simple ceremony, which was attended by representatives of the regional and provincial offices of the Philippine Drug Enforcement Agency (PDEA), Department of Interior and Local Government (DILG), Provincial Health Office, Department of Health (DOH), and 6th District Board Member Noel C. Bince.

PDEA Provincial Officer Dexter Asayco said the town had 16 drug affected barangays  and 100 self-confessed drug surrenderers.

“ The towns of Burgos and Anda will be declared as drug-clear municipalities next week,” Asayco said.

He also said validation cannot be extended if the drug-cleared towns as declared by the provincial oversight committee are unable to complete the documents. (more…)

October 9, 2017 at 4:51 pm Leave a comment

MAGANES: Fake news, anyone?

virLast October 4, the Senate Committee on Public Information chaired by Sen. Grace Poe conducted a hearing in aid of legislation on the alleged proliferation of “fake news” on social media particularly Facebook, Twitter and Instagram. These “fake news” according to some senators must end as they destroy the lives of people especially public officials.

Those invited in the hearing as resource persons included the staff of Presidential Communications Operation Office (PCOO) represented by Undersecretary Joel Sy Egco, Asst. Secretary Ana Maria Paz-Banaag and Asst. Secretary Mocha Uson (also a blogger), bloggers such as RJ Nieto of Thinking Pinoy, media practitioners in mainstream media, former officials under the Aquino administration, etc. (more…)

October 9, 2017 at 4:46 pm Leave a comment

EDITORIAL: Mga sino ang dapat nating ipagdasal?

 Noong Setyembre, nanawagan ang Catholic Bishops Conference of the Philippines (CBCP) na kailangan nating ipagdasal ang mga napatay na biktima ng digmaan ng ilegal na droga sampu ang mga nasawi sa digmaan sa Marawi City (Lanao Del Sur). Ang panawagan ay ipagdasal sila sa loob ng 40 na araw at ito ay magtatapos sa Nobyembre 1.

 Napakaswerte ang mga namatay sa digmaan ng ilegal na droga. May grupo na nagdarasal para sa kanila na tila ba sila na lang ang dapat na pagtuunan ng mga obispo ng Simbahang Katolika. Ito ay isang magandang adhikain ng mga obispo sa bansa. Subalit tila ba pinipili lamang ang mga grupo na dapat ipagdasal.

 Sino ang magdarasal para sa mga ibang biktima ng karahasan na dulot ng mga ilegal na droga? Sino ang magdarasal para sa kanilang nagdadalamhati na pamilya? Hindi ba dapat lahat ng mga namatay hindi lang sa ilegal na droga ay ipagdarasal? (more…)

October 9, 2017 at 4:43 pm Leave a comment

Fernandez accuses Lims of overpricing 

By Mortz C. Ortigoza

 DAGUPAN CITY – The mayor and the vice mayor here traded barbs when the former charged that the latter and his father, the former mayor, have the propensity to overprice government supplies and projects.


FATHER & SON – Dagupan City Former Mayor Benjie Lim and son Vice Mayor Brian Lim.

 What got the goat of Mayor Belen T. Fernandez  was Vice Mayor Brian Lim’s  lengthy radio interview when he said  the construction of the new city hall will cost P2 billion loans.

 Lim had been telling the public that the new government building cost P500 million, P1.2 billion, P1.5 billion, and lately P2 billion with the people of this city  paying the crippling amortization. (more…)

October 9, 2017 at 4:41 pm Leave a comment

ORTIGOZA: Piñol vs Cimatu and Careless Face Book’s Users

My elementary classmate Nathaniel “Ontoy” Fabila in Mindanao frantically called me last Monday morning in Dagupan City if I know Northern Luzon Correspondent Frank Cimatu of the Philippine Daily Inquirer (PDI). (Cimatu is no longer connected with PDI- editor.)

pinol vs cimatu photo

From left Department of Agriculture & Fisheries Secretary Manny  Piñol and beleaguered Rappler Reporter Frank Cimatu.

I told him Cimatu was based at the PDI Baguio City’s bureau – an almost two hour’s ride from my city.

Why you called?” I posed to Ontoy, who is a radio bloc timer of Secretary Manny Piñol of the Department of Agriculture & Fisheries (DAF).

You read the Face Book (FB) account of Secretary Manny he was furious (at) Cimatu who accused him with corruption”.

When I browsed Piñol’s FB page, he was pugnacious and was craving for Cimatu’s blood in a libel case he mulled to file with his lawyer. (more…)

October 9, 2017 at 4:37 pm Leave a comment


pulis barbero

BARBER POLICE. PO1 Dan Almoite (in police uniform) and Roger Migano of the Citizens Armed Forces Geographical Unit cut the hair of students of the Tambac Elementary School in Dasol, Pangasinan.

October 9, 2017 at 4:25 pm Leave a comment

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