Archive for October 9, 2017

Traditional media industry embrace digital technology

By Yolanda Sotelo

BAGUIO CITY – The traditional media industry has embraced and adapted the digital technology but has not left behind their established platforms, creating what they call a “media ecosystem” that connects to a larger audience.

The media ecosystem includes radio, tv, online newspapers, social networks and other means that are used to provide information and push products through advertisements.

During the Media Congress held here on September 6-9, traditional media players denied the demise of the platforms, although they all agreed that digital technology has pushed them to embrace the “new media” so as to not be left behind.

The print industry, challenged by the technology, is trying to  redefine its role  in an increasingly digital world, said Barbie Atienza, president of the United Print Media Group.

“Locally, we have seen how print media try to adapt and evolve by keeping in steps to changes brought by digital era. It is a natural progression that all in the industry must all embrace so as to not be left behind,” he said.

Atienza said t was true that the traditional media is facing struggles, but is not about to die yet.

“In fact we are serving more than ever. The mindset of the publishers is to create more engaging contents and at the same time, redefine (our roles). The publishers have been actively catching the attention of a new generation of (new readers) based on how they consume media,” he said.

But catching new consumers does not mean leaving out old readers “as we are serving them  evenmore.”

Print media is focusing on the rich and underserved market – the midlifers who usually have the time to read and the money to spend.

Television has likewise adapted the new digital technology to push information and gain viewership, said Chot Reyes, chief executive officer of TV5.

He admitted that the rise of digital age drastically changed how people  consume media contents, “and no other industry is affected  more than our industry which is free tv.”

This is because “given the nature of the medium, the currency of tv is ‘appointment viewing’” as opposed to the currency of the digital era which is “live viewing.”

“As a network, the challenge now is to adapt to the digital world and TV5’s strategy is to deliver the right content to the right audience on the right platform at the right time,” Reyes said..

TV5, which Reyes described as “undisputed number 3 network in the country,”  floats above the water through sports programs, “the last bastion of appointment viewing,” specifically the PBA games shown from Thursdays to Sundays.

But it is not only PBA that has proven strong on appointment viewing, but also other sports like boxing, martial arts and others.

The sports fans rely on numerous platforms to satisfy their fandom, and TV5 has built its own ecosytem around tv to provide social, editorial and media contents designed to enhance the viewing experience.

“Every piece of content initiated on ground and on air and is amplified online and on social. This to to ensure that the audience and brand benefits from well orchestrated 360 degree visibility system,” Reyes said.

Radio seemed to have benefitted most from the digital technology.

Vince Jaen, director of the Talent Management Group of Manila Broadcast Company, said when he was a disc jockey, the only engagement of the dj to the listeners is through one telephone.

“The phone rings, you answer. You put down the phone and wait for the next call,” he said.

But these days, djs have several monitors in front of them and they engage in several platforms at the same time, he said, showing a dj with eight screens in front of her which she uses to engage her audience.

The programs are also broadcast live and can be watched through and app, or even facebook.

Also before, when djs signed off, “it meant we are gone, its goodbye and there are no more engagements with the listeners until the next day.”

Now, djs party after signing off and engage their audience 24/7.

“But one thing remains constant, and that is the audience. We always had a big audience and is growing because radio has evolved into something exciting. In fact, today, we are not just broadcasters anymore, but influencers,” he said.

Jaen gave as example broadcaster Lloyd Cadena, who has 4.5 million followers on social media, as one of “influencers who are different from usual digital media influencers because they have radio programs  and they can ask their audiences to consume their contents,” he said.


October 9, 2017 at 4:52 pm Leave a comment

PDEA, PPPO declare Natividad town drug-cleared

 By Virgilio Sar. Maganes

NATIVIDAD- This agricultural town in the 6th District of the province was declared drug-clear after it has complied with all the requirements imposed by the Regional and Provincial Oversight Committee.

The other drug-cleared local government units  in Pangasinan are Alaminos City, Agno, Bani, Dasol and San Nicolas.

The official declaration was done in a simple ceremony, which was attended by representatives of the regional and provincial offices of the Philippine Drug Enforcement Agency (PDEA), Department of Interior and Local Government (DILG), Provincial Health Office, Department of Health (DOH), and 6th District Board Member Noel C. Bince.

PDEA Provincial Officer Dexter Asayco said the town had 16 drug affected barangays  and 100 self-confessed drug surrenderers.

“ The towns of Burgos and Anda will be declared as drug-clear municipalities next week,” Asayco said.

He also said validation cannot be extended if the drug-cleared towns as declared by the provincial oversight committee are unable to complete the documents. (more…)

October 9, 2017 at 4:51 pm Leave a comment

MAGANES: Fake news, anyone?

virLast October 4, the Senate Committee on Public Information chaired by Sen. Grace Poe conducted a hearing in aid of legislation on the alleged proliferation of “fake news” on social media particularly Facebook, Twitter and Instagram. These “fake news” according to some senators must end as they destroy the lives of people especially public officials.

Those invited in the hearing as resource persons included the staff of Presidential Communications Operation Office (PCOO) represented by Undersecretary Joel Sy Egco, Asst. Secretary Ana Maria Paz-Banaag and Asst. Secretary Mocha Uson (also a blogger), bloggers such as RJ Nieto of Thinking Pinoy, media practitioners in mainstream media, former officials under the Aquino administration, etc. (more…)

October 9, 2017 at 4:46 pm Leave a comment

EDITORIAL: Mga sino ang dapat nating ipagdasal?

 Noong Setyembre, nanawagan ang Catholic Bishops Conference of the Philippines (CBCP) na kailangan nating ipagdasal ang mga napatay na biktima ng digmaan ng ilegal na droga sampu ang mga nasawi sa digmaan sa Marawi City (Lanao Del Sur). Ang panawagan ay ipagdasal sila sa loob ng 40 na araw at ito ay magtatapos sa Nobyembre 1.

 Napakaswerte ang mga namatay sa digmaan ng ilegal na droga. May grupo na nagdarasal para sa kanila na tila ba sila na lang ang dapat na pagtuunan ng mga obispo ng Simbahang Katolika. Ito ay isang magandang adhikain ng mga obispo sa bansa. Subalit tila ba pinipili lamang ang mga grupo na dapat ipagdasal.

 Sino ang magdarasal para sa mga ibang biktima ng karahasan na dulot ng mga ilegal na droga? Sino ang magdarasal para sa kanilang nagdadalamhati na pamilya? Hindi ba dapat lahat ng mga namatay hindi lang sa ilegal na droga ay ipagdarasal? (more…)

October 9, 2017 at 4:43 pm Leave a comment

Fernandez accuses Lims of overpricing 

By Mortz C. Ortigoza

 DAGUPAN CITY – The mayor and the vice mayor here traded barbs when the former charged that the latter and his father, the former mayor, have the propensity to overprice government supplies and projects.


FATHER & SON – Dagupan City Former Mayor Benjie Lim and son Vice Mayor Brian Lim.

 What got the goat of Mayor Belen T. Fernandez  was Vice Mayor Brian Lim’s  lengthy radio interview when he said  the construction of the new city hall will cost P2 billion loans.

 Lim had been telling the public that the new government building cost P500 million, P1.2 billion, P1.5 billion, and lately P2 billion with the people of this city  paying the crippling amortization. (more…)

October 9, 2017 at 4:41 pm Leave a comment

ORTIGOZA: Piñol vs Cimatu and Careless Face Book’s Users

My elementary classmate Nathaniel “Ontoy” Fabila in Mindanao frantically called me last Monday morning in Dagupan City if I know Northern Luzon Correspondent Frank Cimatu of the Philippine Daily Inquirer (PDI). (Cimatu is no longer connected with PDI- editor.)

pinol vs cimatu photo

From left Department of Agriculture & Fisheries Secretary Manny  Piñol and beleaguered Rappler Reporter Frank Cimatu.

I told him Cimatu was based at the PDI Baguio City’s bureau – an almost two hour’s ride from my city.

Why you called?” I posed to Ontoy, who is a radio bloc timer of Secretary Manny Piñol of the Department of Agriculture & Fisheries (DAF).

You read the Face Book (FB) account of Secretary Manny he was furious (at) Cimatu who accused him with corruption”.

When I browsed Piñol’s FB page, he was pugnacious and was craving for Cimatu’s blood in a libel case he mulled to file with his lawyer. (more…)

October 9, 2017 at 4:37 pm Leave a comment


pulis barbero

BARBER POLICE. PO1 Dan Almoite (in police uniform) and Roger Migano of the Citizens Armed Forces Geographical Unit cut the hair of students of the Tambac Elementary School in Dasol, Pangasinan.

October 9, 2017 at 4:25 pm Leave a comment

CORTEZ: Philippines: The only Christian nation but…

Malapit na po ang All Saints Day! Holiday! Walang pasok.
Ang saints daw po ay mga taong naka-attain ng level of holiness at sila ay nasa heaven na.
Ang saints daw po ang tutulong sa inyo bilang tulay sa Diyos at sa heaven.
Sa Pilipinas, dalawa lang ang saint. Dalawa lang ang santo mula sa Pilipinas na tumutulong na makarating ang Pilipino sa langit!
Nitong nakaraang September 28 ay binuksan sa publiko ang Garden of Filipino Saints sa Bacolod City.
 “The Garden of Filipino Saints was purposely built by our community to give recognition to our oftentimes ‘less famous’ Filipino Saints Lorenzo Ruiz and Pedro Calungsod,” sabi ni Fr. Deogracias Camon, Chaplain ng Our Mother of Perpetual Help Chaplaincy (OMPHC).
Oo nga ang Pilipinas daw po ay The Only Christian nation in Asia. One hundred million daw po ang mga Pilipino. Merong 76 million Roman Catholics sa Pilipinas.
Sa dami ng Pilipinong Catholic, dalawa lang po ang santo sa Pilipinas. Isang Lorenzo Ruiz at isang Pedro Calungsod.
Pareho silang napatay sa ibang bansa. Made in abroad ang mga santo ng Pilipinas.
Si Ruiz ay pinatay sa Japan.
Si Calungsod ay pinatay sa Guam. Teenager pa lang.
Paano po ba maging santo?
Requirement para maging santo: “virtues of heroic extent” at saka yung at least two authenticated “miracles” na nangyari sa pangalan ng ginawaran ng pagkasanto.
Ang Vatican ang nag-aaprove ng pagiging santo ng isang tao.
Sina Ruiz at Calungsod po ba ay nag-exhibit ng “virtues of heroic extent’?
Sina Ruiz at Calungsod po ba may may tig-dalawang authenticated miracles?
Ang Vietnam ay isang bansang socialist at ginagabayan ng Marxist-Leninist Thought pero meron silang 13 Roman Catholic Saints!
Ninety five million ang population ng Vietnam pero 8.3% lang ng population ang Christian.
Madaya ba ang Vatican? Bakit sa dami ng Catholic sa Pilipinas ay dalawa lang ang santo pero sa Vietnam na kaunti lang ang Catholic ay labing tatlo ang santo?
Ang Roman Catholic sa Japan ay nasa kalahating million lang sa total population na 128 million Japanese…compared to Philippines.
Ang mga santo ng Japan ay nasa 136 na!
Ayon sa librong Christianity in Korea edited by Robert E. Buswell, Timothy S. Lee ay …South Korea is the fourth largest country in terms of the number of Catholic saints.
 Ang South Korea ay isang maunlad na bansang ginagabayan ng kaisipang Confucianism.
Nasa 5.5 million lang ang Roman Catholics sa South Korea.
Ano pa ang ibig sabihin ng mas maraming santo?
Kung maraming santo ang bansa mo, mas maraming kababayan ang naitutulay sa Diyos.
Sa Pilipinas, dalawa lang ang santo.
PATAY SA FRAT HAZING. Walang mangyayari sa mga investigation patungkol sa pagkamataysa sa hazing ng isang fraternity sa University of Santo Tomas.
Una, ang mga members ng House of Representatives sa Lower House at sa Upper House ay mga nag-aral sa mga kilalang universities.
Ang mga members ng both houses ay members din ng fraternity.
Sa palagay niyo, abolish kaya nila ang fraternity sa Pilipinas?
Kahit na may batas kontra hazing ay patuloy pa rin ang mga kabataang namamarat sa Hazing.
Ang Anti-Hazing Law o Republic Act No. 8049 ay nagkaroon ng bisa noong 1995. 
Hindi naman iligal ang hazing sa RA8049.
Under RA 8049, in order for hazing to be valid, the following conditions must be complied with: “(1) Prior written notice to the school authorities or head of organization seven (7) days before the conduct of such initiation. (2) The written notice shall indicate the period of the initiation activities which shall not exceed three (3) days, shall include the names of those to be subjected to such activities. (3) The written notice shall contain an undertaking that no physical violence be employed by anybody during such initiation rites. (4) At least two (2) representatives of the school or organization should be present during the initiation. It is the duty of such representative to see to it that no physical harm of any kind shall be inflicted upon a recruit, neophyte or applicant.
Read niyo nga uli yun line na …in order for hazing to be valid…!


October 9, 2017 at 4:13 pm Leave a comment

Alaminos dads hold session in barangay Lucap

By Virgilio Sar. Maganes

ALAMINOS CITY- The Sangguniang Panlungsod (SP) here has for the first time held its regular session outside the City Hall at a covered court in Lucap village, recently.

Vice Mayor Anton Perez, presiding officer of the SP, said the move of holding sessions in barangays is to bring the city government to the people.

“ This is a way to feel the sentiments of the barangay people. They could articulate their problems after the session especially that all the city councilors are present. Lucap will be the first, and there will be more barangays to host our sessions,” Perez said.

The SP session was also attended by barangay leaders of Poblacion, Palamis and Alos who participated in the legislative discussions. (more…)

October 9, 2017 at 12:38 pm Leave a comment

Former OFWs receive financial assistance from OWWA

By Virgilio Sar. Maganes

ASINGAN- The Overseas Workers Welfare Administration (OWWA) of the Department of Labor and Employment (DOLE) turned over checks totaling P440,000 to 22 former Overseas Filipino Workers (OFWs) last October 2 at the Municipal Hall here.

Each OFW received P20,000 as a starting capital for their livelihood projects.

Romeo Ulep, president of the Association of OFWs and Families of Asingan, expressed his gratitude to the OWWA for keeping its promise to continue providing assistance to former OFWs especially that they have not returned to work abroad.

Mayor Heidee G. Chua also extended her thanks and gratitude to the agency for the giving start up capital to the former OFWs.

“These are blessings and graces given to you by the government. You have to use the money wisely for your chosen business. Let the money grow,” Chua told the former OFWs.

 PESO Manager Riza Aying, who serves as the focal person of OWWA in the town, witnessed the distribution of checks.

October 9, 2017 at 11:56 am Leave a comment

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