Dagupan bangus producers miss the U.S. market – Piñol
By Mortz C. Ortigoza
SUAL – Producers of the widely popular Dagupan Bangus (milkfish) industry miss a lot of opportunities in marketing the product abroad, according to Department of Agriculture Secretary Emmanuel Piñol.
FIBERGLASS BOATS. Some of the motor-powered fiberglass boats given recently by the Department of Agriculture’s Secretary Emmanuel Piñol (6th from left) to fishermen in Pangasinan and La Union. Piñol is joined at Sual Wharf, Sual, Pangasinan by former House Speaker Jose de Venecia, Pangasinan Governor Amado Espino III, Pangasinan Second District Congressman Leopoldo Bataoil, Fourth District Congressman Christopher de Venecia, Sual Mayor Roberto Arcinue, Bureau of Fishery & Aquatic Resources Chief Ed Gongona, BFAR Regional Dirctor Nestor Domenden, Agriculture Regional Director Valentin Perdido, Philippine Center for Postharvest Development & Mechanization Director Dionesio Alvindia, mayors who mostly came from the First Congressional District of the province.MORTZ ORTIGOZA
“Dagupan City misses a lot of opportunities in America. It (milkfish) is superior to other bangus,” said by Pinol when he visited last Thursday the integrated aquaculture company here run by Feedmix Specialist at Barangay Baybay Norte.
He said expatriates look for the Dagupan bangus, citing its superiority in taste to those produced in Saranggani and Taiwan.
“Taiwan milkfish tastes bad,” he quipped.
Pinol cited “emotional attachment” as the other factor why Filipinos abroad patronize Philippine products sold there.
Feedmix Vice President Alex Soriano saw this factor as the comparative advantage by Philippine products like bangus to easily win the Filipino market abroad.
“Kaya nga iyan ang isang bagay na ini-exploit natin. Filipinos in America or elsewhere in the world tend to crave for anything Filipinos. Not because it tastes better but because there is an emotional attachment. They are willing to pay more, “he stressed.
Soriano cautioned however, that the fondness of the captive consumers abroad for locally-produced fish would no longer apply to their offspring there.
“Kaya hinanda namin, kalabasa sausage, Hungarian sausage, Frankfurter, bacon, ham, laman may bangus. Lahat bangus, fresh bangus lang. Hinandan na po natin iyon,” he said.
The company’s plant can process 40 tons of fish daily, turning these into delicious sausages, bacon, sisig, relleno, smoked, marinated and butterfly cut bangus, and frozen whole fish ready for the export markets such as the United States, Canada, Spain and Middle East countries.
Bureau of Fisheries and Aquatic Resources Director Eduardo Gongona said stakeholders of aquatic products like Feedmix could join the Department of Trade and Industry business shows abroad like those in Boston in March and in Brussels on April 15 next year.
Pinol said the DA has a budget for those food shows.
The DA Secretary said the vannamei or Pacific white shrimp hatchery in Barangay Baybay Norte operated by Feedmix will be the biggest in the Philippines when it starts to operate.
Pinol officially visited this town and Pangasinan after becoming Agriculture Secretary last July for the distribution of the initial part of the 700 fiber glass motorized boats for the marginalized fishermen from La Union and Pangasinan provinces.
Before the distribution of the fishing equipment, he had dialogue with the fisherfolk from the two provinces.
Pinol said the motorized fiber glass boat, worth P70,000 each, were manufactured by typhoon victims in Leyte.
Pinol said 1,400 fishermen in Pangasinan and La Union will also fabricate motor boats, using molders.
He said two fishermen would own the boat to avoid one of the recipients selling or mortgaging it as what happened with government donations in the past..
Pinol was met at the Sual Wharf by former House Speaker Joe de Venecia, Pangasinan Governor Amado Espino III, Pangasinan Second District Congressman Leopoldo Bataoil, Fourth District Congressman Christopher de Venecia.
Entry filed under: News.