Chiz to Leni: Ask Nielsen why I topped polls despite P30K ads budget

March 6, 2016 at 10:37 pm Leave a comment


Mort C. Ortigoza
SAN FERNANDO CITY – Vice presidential aspirant Francis “Chiz” Escudero rebutted a rival’s pronouncement that doubted his thirty thousand pesos budget for television advertisement, despite which he topS the series of national surveys.

© 2016 Willie Lomibao Images

Vice Presidential bet Chiz Escudero (2nd from right)  and Presidential candidate Grace Poe (extreme right) enjoy the sight of the crowd that attended their stomp in Pozurrubio, Panga-sinan. Second from left is Abono Party List Chairman Rosendo So – major supporter of  the Galing sa Puso Party.

“She better asked AGB Nielsen because it was the one who did the research,” Escudero, an independent candidate, told Northern Watch as his retort to Liberal Party’s vice presidential bet Leni Robredo.
Robredo told Northern Watch, during her January stump in Dagupan City, that she did not believe Escudero topped the polls before the start of the February 9 campaign period despite a shoe string budget.
Both rivals are Bicolano.
“I don’t believe that, I saw his ads  on TV,” she said.
Escudero said  he was nobody compared to the political juggernaut Liberal Party that backed Robredo.
“Sa survey ng  AGB Nielsen ang ads spending bago magsimula ang election, ang ginastos ng isang katungali ko si Senator (Alan Peter) Cayetano P390 million sa advertisement, ang ginastos ni Senator (Bong Bong) Marcos P103 million, pag hinde ako nagkamali, ang ginastos ni Congresswoman Robredo (more than) P91 million, si Senator (Gregorio) Honasan, P43 million, ang ginastos ko ayon sa AC Nielsen P30 thousand,” Escudero declared last February 24 to the sea of students and public officials in a convention hall at the Thunderbird Resort here.

He said when the first national survey went out, he felt sorry for himself by topping it despite the thirty thousand pesos budget versus the tens of millions of pesos his rivals spent for the television advertisement.
In the 2013 election Attorney Felipe Gozon, Chief Executive of GMA Network, Inc., said a 30-second advertisement for national viewership for a senatorial candidate costs half a million pesos. Former senatorial candidate Teddy Casino said a 30-second slot ads in ABS-CBN for national viewership cost Php 500,000.
“Ibig sabihin umubra ang lumang prinsipyo, may kasabihan ‘Ang pera may tao, pero ang tao walang pera.’ Buti na lang ang tao ay nakakaboto at hinde ang pera,” Escudero said amid the applause of the amused crowd.
Nielsen Philippines said those who run for the Philippine presidency, vice presidency and Senate seats spent a combined P3.538 billion on TV ads last year.
The figures were based on the “2015 rate cards‚” or gross ad prices of major television networks.
AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. It conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.
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Entry filed under: News.

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