Social media as new trend to disseminate info

August 10, 2013 at 12:33 pm Leave a comment


By Venus May H. Sarmiento
DAGUPAN CITY, Aug 7 (PIA) – The so-called new-media may not be ‘new’ anymore as it is now the ‘in’ thing and is simply referred to now as ‘social media.’
The explosion of social media platforms from the most popular sites such as facebook, twitter, instagram and blogspots have enabled users to communicate with one another on real-time. With the traditional media such as newspapers, magazines and radio, trailing behind in consumption.
The Philippine Information Agency, as the government’s lead communication arm, gathered information officers from the four provinces of the Ilocos Region on Monday to introduce social media and maximize its advantages especially in disaster management. .
PIA’s director- general Jose Mari Oquinena, who graced the event held in La Union province, said the social media platform is a powerful tool in any agency’s communication programs to help empower the community.
“Social media is now the new normal. Instead of hard news, we have to package our information in a way that is appealing and attractive to the public,” he said.
Oquinena said people should take advantage of technology and information available. However, social media must be used responsibly—that is communicating to build a nation and not to destroy it.
New media consultants Allan Capulong and Paulo Pangan said social networking sites are best utilized for “infotainment’ (short for information and entertainment) which netizens prefer to use.
“We need to deliver content so engaging that it will be read and will be shared,” Pangan said.
He said 11 million Filipinos go online daily while 101 million Filipinos have access to social media. Of this number, 40 million use the internet. Out of the 40 million internet users, 30 million use the facebook and about 10 million engage in twitter.
Capulong said the Philippines is now the Social Media Capital of the World. His Excellency, President Benigno Aquino III, himself, has 2.9 million followers on facebook which he uses to update the Filipinos on his administration’s programs and projects, Capulong added.
The speakers advised the information officers who attended the Seminar on the Utilization of Social Media in Disaster Management, to use the social media to bring the good news to the people and use it to prevent disasters.
Oquinena said Information happens before, news happens after.
“Let us package our information in a way that we could really inform and most importantly, inspire and move people to action,” he said. (VHS/PIA1-Pangasinan)

Entry filed under: News.

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