TV5: The new kid in town

December 26, 2010 at 1:12 pm Leave a comment

GMA-7 and ABS-CBN TVs move aside! The juggernaut TV-5 is coming in Northern Luzon to give both of you a run of your monies.

Recently, the gods of Manny Pangilinan’s MediaQuest that operates TV5 descended in the Bangus Capital of the World Dagupan City by meeting selected media men at the conference room of Lenox Hotel.

Mr. Robert “Bobby” Barreiro, Executive Vice President and the network’s Chief Operation Officer, told us that within the first quarter of 2011 they would be constructing somewhere at the new De Venecia Highwaya P30 million worth of studio and modern transmitter. He said that this amount is part of the company’s P5 billion expansion next year to buttress the company’s race to programming, infrastructure, and technological superiority.
He said that they are innovating by tapping state- of- the- art technologies like cameras that used sim card-liked chips to send its signal, microwave technology, and wireless camera.
According to Wikipidia, by the last quarter of 2011, MediaQuest would be using digital technology as mandated by an order from the National Telecommunication Commission that all boob-tube networks should have ended their analog broadcast on December 31, 2015.
According to the press release given to us at Lenox, other improvements to be introduced by TV5 are the used of Metra. It is a global leader in timely and accurate weather reporting system, and the Lifeline Rescue for an emergency quick response (EQR) system that will allow TV5 to assist Filipinos in need anywhere in the country.
It says there too, that it gears to go mobile and online. It would be the first local website to use adaptive rate streaming. At the same time, it would have an online page that visitors will enjoy less buffering and downloading for videos. It added that TV5 will be online by the first quarter of 2011, with a catch-up TV and video on demand (VOD) being uploaded on the TV5 website.
While inside the van that ferried us to TV-5’s Willing Willy lived-airing in Lingayen, I asked Mr. Raul de la Cruz, Provincial Operations Head, why they preferred Dagupan instead of Baguio City as their hub in Northern Luzon where it has already a functional transmitter there. He told me the comparative advantage of Dagupan as compared to the Summer Capital. He said the city is not only the financial centre but a media centre of Northern Luzon. He said the management saw the pecuniary opportunities that can be given by the huge burgeoning Pangasinan Province and her easily accessible surrounding and bustling provinces Tarlac, Nueva Ecija, and La Union. Not to mention the province of Benguet and the two Ilocos provinces that would be recipients of TV5’s signals.
I told him that his observation was similar to what the management of provincial newspaper Sun Star has seen as it wants to resurrect its daily tabloid. Sun Star saw the bullish environment of Pangasinan after SM Prime Holding Incorporation opened a branch in Rosales, and another branch in Dagupan City. Notwithstanding Robinsons opening next September a sprawling mall branch in Calasiao town.
According to the paper’s former manager, Sun Stars “drools” on what the stall holders that sell branded product of these mammoth malls could offer to the tabloid.
Moreover, the press release stated that last December 8 and 10, Willing Willy landed number one at the expense of rival shows ABS-CBN’s TV Patrol and GMA-7’s 24 Oras.
But what is this?! Susmariosep, my blogger – friend Simon Francis Blaise Vistro wrote in his that the December 18 airing of Willing Willie( that was gobbled by an estimated, believe it or not, record breaking 100 thousand spectators) ricocheted to 37% rating that stumped six feet below the ground temporarily its two rival TV programs.
When I told la Cruz that Willing Willie has not only been giving a lot of scare in the rating wars with GMA-7 “24-Oras” and ABS-CBN “TV Patrol”, but threatened them with the vaunted Face-to-Face hosted by Amy Perez.
He said TV-5 wants to be different with its rivals. It wants to put an alternative show to the viewers of prime time news of “TV Patrol” and “24 Oras”. On Amy’s Face- to- Face, it does not only broadcast the acrimonious rifts that sometimes become physical but show to it that after emotions died down both parties are amicably settled.
“Mi mga pari, abugado, psychologist duun,” he quipped.
“So that what made the show ticks compared to Jerry Springer and his jolting stunt of breast-barring female spectators,” I told myself.
Oh by the way, hi to the passionate PR women of TV5 Judy Magdame and Lhot Ortega. Lhot told me they are under the PR Team of Peachy Guioguio. To Willing Willie’s pretty lasses and kasimanwas Miss Lovely “Ikay” Abella and Aprilyn “Congratulation!” Gustillo: O, wala na kamo mahambal sa akon. Ari na kamo karon sa internet. Mabasahan na gid kamo ni Manny “Midas Touch” Pangilinan.
Elected officials of Dagupan City should gather their acts together otherwise neighbouring city Urdaneta would dust them off to oblivion. Why? My Golly, if you saw the published ordinance in this paper that Urdaneta is all system goes to meet 2011 with its vaunted P652, 645,824.50 city budgets.

Susmariosep, that’s P84, 645,824 bigger than the P568 million the City Hall of Dagupan prepared. But it seems the Bangus Capital of the world will be meeting 2011 with a thud since its politicized and vindictive opposition-led Sangguniang Panglungsod relishes to see its executive counterpart plunge into the morass short by P40 to P50 million as it operates with a short-changed 2010 re-enacted budget.
If the P652, 645,824.50 annual budget of Urdaneta City is her upside story, the idiocy of the members of her council is her downside story.
Why? Its vice mayor and some of its dads decried why they were obliged by the Bureau of Internal Revenue to pay the 5 % withholding tax that suppliers of their campaign materials should supposedly pay the tax bureau.

Jesus Christ my Lord and Savoir, because that was what the law says.

Because that was what BIR Regulations 8-2009 says when the BIR sent them letters through the Commission on Election making all candidates withholding agents.

Because that was what the taxman said when he incessantly repeated on TV and radio broadcasts before the May 2010 national and local elections.

These city dads should have been the first one to know – compared to us “ordinary mortals”- because they are made by law as lawmaker.

Now they are called as lawbreakers because they would be penalized by the 25-percent surcharge and 20-percent monthly penalty for late remittance from the time they were required to pay what they are mandated to do. And I am not talking here yet about their criminal liabilities as tax evader.

They should remember what grade school pupils are taught: “Ignorance of the law excuses no one”. This if they could not understand what college students are taught on the meaning of “Dura lex sid Lex” It means “the law is harsh but it is the law,!”
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Manny Pangilinan’s TV5 to put shop in Dagupan

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